Did Apple just allow reader apps to bypass the 30% Apple Tax?
While Apple did not specifically mention allowing developers to link to alternative payment options, the company did say that it “will also help developers of reader apps protect users when they link them to an external website to make purchases.” That comment would seem to indicate that developers will be able to avoid paying Apple’s cut.
Apple will allow “reader” apps to have an in-app link to their own websites where subscribers can manage their accounts
The company stated that the changes end an investigation by the Japan Fair Trade Commission and will apply worldwide to”reader apps available through Apple’s App Store. Reader apps are those that provide content that was previously purchased or content available from an app that users pay for on a recurring basis such as music, video, digital magazines, newspapers, books, and audio.
Apple has been making some changes to the App Store to deflect the heat on it from global lawmakers
The Japanese Fair Trade Commission said in response to the news that the change announced by Apple “would eliminate the suspected violation of the Antimonopoly Act and decided to close the investigation on this case after confirming that the measure has been actually taken.” Apple has been trying to deflect some of the heat placed on the App Store and the “Apple Tax” by U.S. lawmakers who have proposed bills in the house aimed at forcing changes to the App Store and the Google Play Store.
Phil Schiller, the Apple Fellow who is in charge of the App Store said on Wednesday, “Trust on the App Store is everything to us. The focus of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love. We have great respect for the Japan Fair Trade Commission and appreciate the work we’ve done together, which will help developers of reader apps make it easier for users to set up and manage their apps and services, while protecting their privacy and maintaining their trust.”